The secret of Nintendo’s one-century experience and survival from a narrow escape is to consolidate old technologies to meet the simple requirements of players’ pursuit of fun. Make the game into each family is considered the only mission of nintendo ds lite. Today its total market valuse has reached 79 billion U.S. dollars only next to Japan's second largest market value companies of Toyota. According to financial statement of the first quarter in 2008, Nintendo shows that its operation revenue achieve to 3.9 billion dollars, and the sales volumn of Wii hardware is 5.17 million sets and NDS is 6.94 million sets. In the same quarter, the turnover of PSP and PS3 of Sony, its biggest rival, are but 3.72 million and 1.56 million respectively. Up to now, Will sold 29.62 million units. But DS sold 77.54 million units on total.

In 2001, market structure is on the contrary. Nintendo suffered a crushing defeat for Sony and Microsoft, and it was forced to drive down from the boss. How did the r4 card company face the losing battle which with long and old history,how did it brushwood and tasting gall and get it's power again? In 2002, the founder Fusajiro Yamauchi left off his post and Iwata took over his place, becoming CEO. He determined to break the caldrons and sink the boats and pack up the pressure of leaving to drastic break the existing framework and try a new strategy, design different games for the different people to expand the game population.

Nintendo DS (Double Screen) Handset games is the first test products of Satoru Iwata, DS break through 5,000,000 Japanese sales volumes within 14 months, becomes this milestone which most quickly to achieve 5,000,000 games in Japan. The appearance of DS is characterized as dual displays and touch-screen design. Actually, the software is its Sunday punch. Except for the Animal Crossing DS for children, there are Brain Training for the old men to avoid Alzheimer’s disease, the Nintendogs is a pet game for the female. “From Mario Forever in the very beginning to Braining Training and The Legend of Zelda afterwards, DS took the lead in carrying out the expansion of game-playing population in practice.” , an insider said.

Why does Satoru Iwata get such creation? Actuall at that time there are two books popular in the nds that are << bule ocean>> and <>. In Japan, Nintendo not only face competition between the same industry, the greater challenge lies in the problem of the whole industry face. Such as the problem of shrinkage of game population and the coming of old-aged society, and also the challenge from the entertainments such as movie, net and book store.

“Satoru Iwata has discovered this point keenly, has developed the three big markets player of silver-haired race, the child and the female.”This public figure said. It is such an acute discovery that injects Nintendo new blood and helps it continuely to create a myth in the game industry.

Women are born with love of beauty. And it is really inconvenient sometimes to wearing reading glasses for people with myopia. Therefore, wearing contact lenses is one kind of fashion as well as life of convenience. However, contact lenses, after all, are not something you are supposed to wear for a long time, and you need to pay extra attention to a lot of things. Therefore, one should avoid wearing contact lenses when he is having a cold.

When having a cold, people wearing contact lenses will feel the eyes easy to weep and the eyes will become inflammation. Flu virus may cause ocular diseases such as viral keratitis. Because people who have the cold will blow the nose and sneeze with hands muffling the mouth. There will be a large of bacteria on the hands, and germs and viruses are easy to go into the eyes and pollute the cornea when wearing and removing the contact lenses.

Nor is it appropriate for us to wear them when we catch a fever. During the fever, the resistance of eyes will decline, and tear secretion will reduce,therefore the bacteria will multiply. Eyes metabolites deposited in between the cornea and the lens, and make its oxygen permeability decreased and the eyes vulnerable to diseases.

Advice from the ophtalmologist: It is best for those who wear contact lenses to turn to frame eyeglasses online if they catch a cold or fever. In addition, you should be careful with the medicine you chosen even when you are wearing contact lenses, Because some medicines of anti-cold, cough or pain contain the ingredients which suppress tears. The decrease of tear secretion will make the contact lenses too dry, reduce transparency, thereby affecting vision. Cornea itself is easy to dry, if we further reduce the moist level of the cornea, many inflammation might come into being, such as keratitis, conjunctivitis, and make the eyes red, itchy and have a feeling there is foreign matters in them.

Gamasutra published the interview of the director of dstt,in which he talked about the hardship and happiness in expandig the market in Korea. But, with the development of Xbox 360 and Sony PS3, the sale of the seventh game falling off markedly.

After Metroid Prime 3, Nintendo ceases the sale for 3 items of Wii machine, including Excitebots: Trick Racing, TMNT Smash-Up and A Boy and His Blob.Maybe it is a tragedy for A Boy and His Blob, because it meets sound selling performance and comment. Though it could not be listed as masterpiece, its market record could be impressive. Nintendo is looking for a way to revitalizing the market. This is the most probable method that they bring out a new game to world market for boosting the sales. Therefore, no matter it is 333MHz or even higher for CPU of the new handheld game console, it should try its best to reduce and cancel some unnecessary functions and to use every means possbile to save electricity. In this new game, Mario still fight with Kuba for his deeply loved princess.

Mario was a lone wolf in the past, but now he has partners : younger brother Louis and the small mushrooms.They will all join the war. It ensures the healthy development of emerging industry, and gifts the huge success to the real outstanding producer. The acekard 2 target is not to compete with online games, but to provide the joy and interest instead of online games. Today, they still position their market with such ideal. At the same time, it is reported by press that New Super Mario Bros. Wii has become the machine game which meets the greatest sale.

It is said that New Super Mario Bros. Wii has been highly praised by many fans since it's selling in Australia, Europe, North American and Japan in November of last year. Since January, it has sold by more than 10 million sets in the world, more than the total amount sold in eight weeks after the opening publish. Besides, it is expected that is the duplicate of Modern Warfare 2 from Nintendo in Xbox 360, PS3 and Windows.

For example, there is a bottle full of water in the game, and the water will flow out by players simply turning the handheld game console upside down. Super Mario World on Saturday morning program of NBC enjoys heat popularity and keep on for several years. Such large-scale promotional activities play an important role for the image , affection and reputation of ds m3.

In the global information increasingly advanced internet age, taking the lead means taking the preemptive opportunity. Nintendo is such a good modle in taking the preemptive opportunities. The facts proved the advertizing strategy can make good use of advertizing fee and be an important factor in the success of Nintedo.

Once talking about women with reading glasses, the first thing coming into people's mind is that they are women with four eyes or they are ugly women. Since the contact lens and laser correctional and myopic surgery come to market, most ladies throw away their frames eyeglass without hesitation. Even now, like the popular US-drama Ugly Bettey, ugly women are usually charactered by women's glasses and tooth set.

However, after those ordinary things, such as hats, gloves etc, became the trend for a while, which was stirred by modern person, the glasses become the fashion again. The glasses appears to be do not touch with the fashion, suddenly appeard at the trend of fashion accessories palace frequently. Top models walked shows with wearing fancy eyeglasses first. and thousands of female stars are also wearing cheap glasses in Hollywood movies. Soon frame glass become popular, do you tempted heart ?

Formerly, we are used to call the glasses as Glasses, And today the fashion magazines call spectacles as Eyewear. The difference is obvious. The former stress function. while the latter regards them as a fashion for eyes.

An increasing number of first-line fashion brands have launched their own Eyewear series, including Gucci, Chanel, etc. there have special glasses brand is popular,for example from Alain Mikli. At the same time, there are some women's eyewear theme store appeared on the internet like olglasses.com. People buy several pairs of bifocals like buying shoes or handbags.

For drivers, the most important issue is the safety on the way. It is well known that driving goggle is good equipment for drivers. While, a lot of drivers use sunglasses rather than driving spectacles. It is far from meeting the demand of safety driving.

prescription sunglasses is competent in protecting drivers. Drivers are able to clear up glare and eye fatigue, and enjoy an improved vision and a wider & clearer view if they wear polarized driving eyeglasses. It avoids the glare of surroundings, and makes them become downy. Drivers may lose their judgments while driving in daytime, in result of the dazzling lights, throwing off hot-gas and the blazing ground. Polarized driving glasses can avoid dazzling lights and harmful ultraviolet radiations in order to protect eyes effectively. The gloomy surroundings and the high-light throw out by cars coming from opposite direction are really potential dangers to drivers while driving at nights. Polarized driving eyeglasses can hold up the high-lights while creating better light transmittance for the load.

Except application to driving, reading glasses are utility tools to below activities:

• By using polarized eyeglasses, anglers can neglect those boring water waves.
• If you want to ski in the wide open snow as your wish, polarized eyeglasses would be a perfect tool to carry.
• Polarized eyeglasses can avoid residual lights out the corner of eye, and provides people much safer sports.
• The perfect quality of holding up ultraviolet radiations and improving saturation of colors has made the polarized glasses be a popular decoration on holidays.

With a pair of progressive glasses, the dream of having varied activities would come true immediately. It is a really good bargain, isn’t it?