Gamasutra published the interview of the director of dstt,in which he talked about the hardship and happiness in expandig the market in Korea. But, with the development of Xbox 360 and Sony PS3, the sale of the seventh game falling off markedly.
After Metroid Prime 3, Nintendo ceases the sale for 3 items of Wii machine, including Excitebots: Trick Racing, TMNT Smash-Up and A Boy and His Blob.Maybe it is a tragedy for A Boy and His Blob, because it meets sound selling performance and comment. Though it could not be listed as masterpiece, its market record could be impressive. Nintendo is looking for a way to revitalizing the market. This is the most probable method that they bring out a new game to world market for boosting the sales. Therefore, no matter it is 333MHz or even higher for CPU of the new handheld game console, it should try its best to reduce and cancel some unnecessary functions and to use every means possbile to save electricity. In this new game, Mario still fight with Kuba for his deeply loved princess.
Mario was a lone wolf in the past, but now he has partners : younger brother Louis and the small mushrooms.They will all join the war. It ensures the healthy development of emerging industry, and gifts the huge success to the real outstanding producer. The acekard 2 target is not to compete with online games, but to provide the joy and interest instead of online games. Today, they still position their market with such ideal. At the same time, it is reported by press that New Super Mario Bros. Wii has become the machine game which meets the greatest sale.
It is said that New Super Mario Bros. Wii has been highly praised by many fans since it's selling in Australia, Europe, North American and Japan in November of last year. Since January, it has sold by more than 10 million sets in the world, more than the total amount sold in eight weeks after the opening publish. Besides, it is expected that is the duplicate of Modern Warfare 2 from Nintendo in Xbox 360, PS3 and Windows.
For example, there is a bottle full of water in the game, and the water will flow out by players simply turning the handheld game console upside down. Super Mario World on Saturday morning program of NBC enjoys heat popularity and keep on for several years. Such large-scale promotional activities play an important role for the image , affection and reputation of ds m3.
In the global information increasingly advanced internet age, taking the lead means taking the preemptive opportunity. Nintendo is such a good modle in taking the preemptive opportunities. The facts proved the advertizing strategy can make good use of advertizing fee and be an important factor in the success of Nintedo.
