In the end of 2009, Nintendo ushered in his 120 birthday, and at this time, he designated the market value of 850 billion dollars. And Japan after Toyota, Japan AT&T and Mitsubishi UFJ's fourth-biggest bank. This 120 year-old “old person”, has the reason to smile the arrogant rivers and lakes completely, its former days's competitor Sony, already fell on 23rd of Japanese Corporation total rank.

Maybe it is difficult to imagine that the status of these two companies was not so ten years ago. Nintendo almost was facing the risk of failure. N64 game consoles they developed met the embarrassment that no developer developed the game for him. When r4 card also stubbornly held "game card" concept and intoxicated in it, Sony has become the dominent of home game consoles because of the success of its PS ans PS2.

Recalling the success of Nintendo, the last century 70's, Nintendo game consoles into the home, as will be the first one introduced the red and white machine manufacturers. In the game profession, home use machine and ds tt card is a synonym. However, at the beginning of the century, the situation had the change, Nintendo turned “late in life, conservative, the deficient creativity” representative. On the contrary, the manufactories represented by Sony and Microsoft gained much success in the market due to their creation. No doubt, as it has been for nintendo, the bottom line is that the adherence cherished tradition, the value fixed consumers, has been on the market value of the position. This is the Japanese Enterprise consistent characteristic nearly, also boosted the Japanese Enterprise to obtain the success.

However, time is different, and this character is more suitable for luxury goods industry, while not the high-tech fields which advocates innovation. Nintendo sticking to the bottom line entered nothing short of a suicide process. The present CEO Satoru Lwata was the leader to take red bull cap to walk out of the trouble, in 2008, Satoru Lwata was No.1 in the top 50 best CEO elected by Barron's. YanTianCong's contribution was, he led the company has developed, will console NDS for the market to introduce "apple" period. Of course, Wii, the game industry's new benchmark for professional gaming community, Nintendo is no longer the sole objective, video game sales also includes the elderly, including housewives, and even professional managers.

The miracle Wii created is stare wonderingly. Some people even will to give up the wonderful beach stroll and play Wii for two hours with the whole family. Now, the sale of Wii is the total number of Xbox 360 and PS3 for the same period, and NDS is also a double of PSP. Innovation brings the old tree at the age of 120 vitality. Nintendo's development is just like the game character “Super Mario”, generally full of twists and turns actually to be able to turn danger into safety, and remove finally.