In order to establish in the teenager market nintendo trustworthy brand image, the recent 10 years of nds console first brand promotion activities. Hiroshi Yamauchi took risk to invest to "chip in" the game industry,but then he had to face to the cruel fact. Through a variety of video game characters, advertising campaign clearly convey a purport of the game. But bright Hiroshi Yamauchi saw the great promise of cheap consoles for home televisions from the temporary recession of game markets.
Choosing mothers as the first stop as the reputation marketing caused suspicion soon in the game industry in the United States: the majority of mothers are very opposed to video games. Yamauchi did the opposite, and openly stated that the only Nintendo console FC function is to play games. Remove a variety of functions, which is secret weapon Nintendo's game consoles can beat others on price. At present, the advertising campaign has entered the second phase. The new game products are launched with the same theme and form. And they once again strengthened the ak2i brand positioning "to create the innovators of the popular culture".
Shigeru Miyamoto was a painter,he loved cartoon movies but he was not knowledgeable in computer technology. By virtue of strong entertainment resources, Sony started repositioning household game market with simple mode and coarse picture, struggling to position game as a visual grand banquet. His second game made his life shine.When he finished the script, he'll never thought that the main charactor Mario will be known all around the world. In addition, they also selected a number of forward magazines, the purpose is not to reach existing customers, but to reach the "influence center" of other types of consumers.
Later, it has also become the central figure of many American movies, television and comic books, so that American children spend more time on nintendo dsi console than that in watching TV. The advertising campaign received huge response, the enthusiasm of the target consumer rapidly grow with the constant introduction of new games. At the same time, Paqinuofu also obsessed computer games. An intelligence test book inspired him to design a method of playing puzzle game using a computer. Then the synthetical picture of the leading role "Mario" in Nintendo games amounted the message board of Berlin Wall station. For example, the scene that Jack bend to Ross in the movie "Titanic" was changed into Mario and Brigitte princess's face by the kids.
At this point, Nintendo intriduced a hanheld GB compter game--GameBoy, so "Tetris" is the best parter of GB. Now, Wii is still most popular console on the North America's auction site eBay, and transaction prices keeping stubbornly high because of short supply. A certain extent, this is more an emotional return for people after a decade crooked road, not just driven by low prices.
