The interview of chairman of nds console is published by Gamasutra, from which we could read the difficulty and joy of expanding Korean market. Founded in 2006, Korean Nintendo published NDS and Wii in 2007 and 2008 respectively. Though Korean market is filled by online games, the marketing would be difficult, it still meet impressive increase in profit target.
The strategy of Nintendo is " to enlarge population of game player",that is toexpand more group to experinece fun of game without caring ones age and sex.They afford Nintendo many valuable but free market researches,data analysis. While it's still based on NDS version,but no hurdle is the same. Besides, it stipulated that every year every manufacturer could not develop more than 5 items of games for Nintendo, and such products could not be run on other producers' machine. In fact , Nintendo's plans of product development and sales strategy are totally varied with the information afforded by consumers, which they are prond of .
What's more,online games occupied most part of market.Once mentioned games,without question,it's talking about online games. Neither Internet nor Nintendo gives any information about developing new game. But, Internet would develop a processor for a new game is named Zii of Nintendo at last. Almost nintendo dsi game players wish such speculation could be true. Because that would means more exiting game would be released. The two screens of NDS not only can interact with each other but also show the scene in a perfect continuous way to make the game effects more real and thus the game is more vivid and fun.
This has brought many benefits to Nintendo, so Nintendo knew deeply about the importance of the large screen for this handheld game console, and then the second generation will at least preserve the DSI console screen size. Over 10 million games were sold after January in the world, it is more than that of first issued after 8 weeks. Besides, Modern Warfare 2 from Nintendo owns its copy edition on Xbox 360, PS3 and Windows. That make it anticipated by many fans.
At Christmas, Nintedo with Pepsi-Cola has promotional activities on television,and make the young lovers of Pepsi-Cola have a better impression. The boom of sales also produce an great effect on stock market:the share price of Nintendo have risen for the second consecutive month, and brought share prices of the whole industry bounced back. As the game to own expanding game population in the world, r4 adapter is the first tool to boost communication between different time zones.
In addition, Nintedo advertizings are mainly about games, consumers buy game machines on the purpose of enjoying games, so a good game can capture consumer's mind. With such strategy, in November, NDS seized the astonishing 1 million sales in Korea.
